Spain provides an excellent set of TV and media advertising conditions to quickly gain market share and ensure growth through specialist media planning. Posing a commerce opportunity with a population of almost 47 million, Spain is the fourth most populous EU member state and also ranks fourth for GDP; an important part of the European […]
TV
Black Friday Learnings with Shark: BVOD & Radio
A strong Black Friday/Cyber Monday campaign sets the tone for Christmas period and can make or break the year – and in 2020 we wanted to go bigger and better than ever with Shark. Historically, Shark has been an exclusive TV brand. Starting off as a core DR brand, we have been moving towards a […]
GB News falls behind on audience ratings
Journalistic heavyweight Andrew Neil this week “resigned” as chairman and lead presenter of GB News, just 3 months into the broadcaster’s existence. Neil was very much the face of the station, sparking questions around his future when taking an extended summer break shortly after helping develop, launch and lead programming for the station. During GB […]
There’s no diversity without disability in advertising
Over the past year, particularly after the tragic murder of George Floyd sparked conversations on prejudice and equality worldwide, the advertising and media industry has been rightly focused on improving its diversity in ads. So far, most of the public conversation has been about race and gender. But, with the Paralympics bringing the topic of […]
On-demand: Introduction to Advanced TV
Advanced TV targeting gives you the freedom to serve one ad to one household as opposed to broadcasting the same ad to all households. It provides you with a platform to build scalable high-quality content in a brand-friendly environment. Why you should consider ATV: 1. Attain a broader, relevant reach as more of your target […]
Christmas is coming early
Well at least for shoppers. Latest figures indicate that retailers and brands can actually start to plan in advance for Christmas 2021 – unlike 2020, this is a year with more confidence and less impacted by COVID-19 restrictions. As we approach the end of the month, we are approaching a ‘key milestone in consumer Christmas […]
