Amazon has announced that its ad-supported streaming service, IMDb TV, will be rebranded as Amazon Freevee from April 27th this year. Originally launched as Freedive in 2019, IMDb TV has already grown dramatically, with big plans to increase its original content by 70% this year and add new titles each month. As cutting down on […]
TV
When high reach of younger viewers is the goal, BVOD should be a serious consideration
Research from ThinkBox revealing TV viewing trends, shows that BVOD is becoming increasingly important when reaching younger audiences at scale. BVOD delivers on reach Breaking down TV into linear and streamed content reveals the increasingly significant role of BVOD for reaching younger demographics. According to ThinkBox, the most cost-effective way to maximise 1+ reach of […]
TV Market Update – April 2022
March TV viewing recap Overall Adult commercial linear impacts were down -22% year on year in March. Sky Media was down the most overall YoY in March at -24%, followed by ITV at -22% and C4 at -18%. Daytime saw the biggest decrease YoY with a decline of -28%, followed by post peak at -23% and peak […]
UK marketing spend hits strongest levels since 2014
The latest IPA Bellwether Report reports the biggest growth in UK marketing budgets since 2014, putting spend at an eight-year high. Whilst post-pandemic spending in the UK advertising market has exceeded expectations, this increase could be a flash in the pan; the IPA has revised ad spend forecasts for 2022 and 2023 down because of […]
Could advertisers benefit from the launch of TalkTV?
TalkTV launched its primetime programming at 7pm on Monday 25th April. The channel, owned and operated by Rupert Murdoch, is now available 24/7 in the UK, US and Australia. Monday’s launch consisted of three primetime programmes led by Tom Newton Dunn at 7pm, Piers Morgan at 8pm and Sharon Osbourne at 9pm. Overnight viewing figures […]
Streaming giants to launch ad-funded model
Netflix and Disney+ are set to launch ad-funded options to reduce the cost of subscription in a battle to turn around the recent decline in growth. Amazon Prime are also currently recruiting heavily for their Streaming Advertising team, which is an indication of things to come. The reported decline in paying subscribers could have been […]
