With Black Friday and the World Cup games setting the stage for a crowded ad space, we expect many TV advertisers to compete for consumer attention in the run up to the festive season. Businesses will need to look for clever ways to stand out and drive efficiency for share of voice during the ‘golden […]
TV
Can connected TV drive retail success?
As media consumption habits evolve, retailers must decide how quickly to test emerging channels, and how much budget to allocate to strike the balance between ROI and learning for the future. Connected TV (CTV) delivers streamed content through apps to internet-enabled TVs. These services, as far as the viewer is concerned, are similar to […]
TV Market Update – September 2022
Latest TV Market Updates “The latest Warc estimates, released last month, are forecasting the UK TV market will grow by +5.9% in 2022. This is down 1.2 percentage points since their April forecast of 7.1%. We are currently estimating that broadcast adult viewing across the full 2022 will decline by c.-8% YoY.“ Helen GrayBusiness Director, All Response MediaLeeds TV Advertising Agency […]
Are TV and digital advertisers underspending?
Nielsen recently released its first annual global report (insights here), finding that most advertisers are underspending when it comes to their media plans. The report suggests that media spend should be between 1% and 9% of revenue to stay competitive, whereas the average brand invests 3.8.% of its revenue on advertising. Whilst it’s not uncommon for […]
World Cup 2022 TV & Digital advertising opportunities
With the games kicking-off during the busy Q4 Christmas and Black Friday period (21 November – 18 December), the 2022 World Cup will be a first for many brands competing for consumer attention and engagement during peak. What should advertisers consider? During a period in which UK advertisers would usually be planning their festive […]
TV Market Update – August 2022
June TV viewing recap Overall, Adult commercial linear impacts were down -11% year on year (YoY) in June. Daytime saw the biggest decrease in Adult impacts YoY at -12%, and peak at -9%. ITV’s Adult viewing was down the most overall YoY in June 2022 at -11%, followed closely by Sky and C4 at -10%. A closer […]
