• Skip to primary navigation
  • Skip to main content
  • Skip to footer
  • 020 3330 7010
  • marketing@allresponsemedia.com
  • E-mail
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
ARM logo

All Response Media

  • Home
  • About ARM
    • About ARM
    • Meet the Team
  • Our Services
    • TV Advertising
    • Digital
      • PPC
      • SEO
      • CRO
      • Social Media
      • Programmatic
    • Offline Media
      • TV Advertising
      • Press
      • Radio
      • Inserts
      • Door to Door Advertising
      • Outdoor
    • Analytics
    • ARMalytics®
  • Success Stories
    • Client Success Stories
    • TV Star Competition UK
    • TV Star Competition NL
    • Our Work With Startups
  • Content Hub
  • Careers
  • Contact Us
You are here: Home / Press & Inserts / Latest consumer magazine trends for 2021

Latest consumer magazine trends for 2021

11th August 2021 by Ashley Viagas

ABC released a conglomeration of data insights around the latest consumer magazine trends and behaviours, providing a valuable glimpse into the performance of print brands. All Response Media condense the key learnings on the latest consumer magazine trends to evaluate whether continued investment is essential to create brand extensions, promote loyalty and inspire new audiences through the right publications.


T3 is leading the way in delivering men’s lifestyle magazine content online with an 18% increase last year
.

TV listing magazines have seen their total print and digital circulations decline year-on-year (YoY) as VoD keeps rising. Moreover, the escalating consumer demand for diversified content has benefited newly explored titles.

T3 had surpassed BBC Science Focus with a total digital circulation of 22,971 from last year, with other titles playing catch up. The demand for digital is increasing, but there are some exceptions where print has held its position or has grown and the titles that are sparking the audience’s interest have become more specific. More on how print media is still relevant.

Gardening has done particularly well in increasing both print and digital circulations.

BBC Gardener’s World reaching a 28% increase in print circulation YoY to a circulation of over 210,000, whilst both Garden News and Garden Answers also saw their print circulations increase YoY.

Digital circulations for home interest titles have also shown healthy increases, albeit from lower bases.

For example, Style at Home‘s print circulation enjoyed a year-on-year increase of 5.1%, Stylist has seen a small increase of 0.2% and as parents clamour to educate their children, The Week Junior has gone up by 36%, giving it a print circulation of 98,246. Ultimately, BBC Sky at Night – a magazine that has seen a 19.6% year-on-year increase in its total print and digital circulation, opens up another opportunity amongst the evening circulation rate of consumer magazines. More on how a quick, simplistic framework for evaluating media opportunities.


All Response Media viewpoint

It’s interesting to see how the increase of BVOD is correlating with a decrease in TV listings magazines. As people get more used to being able to catch up on any program they want, then it is less important to know when it’s on. Christmas will be the barometer for the effect of this for the Radio Times.

The success of T3, which targets a very hard to reach audience, shows that niche titles remain an effective way to broaden reach. It’s easy to overlook the importance of print in reaching these sorts of audiences. Testing classified advertising in titles like this as part of an acquisition campaign is always worth consideration.

Finally, it’s encouraging to notice the magazines successfully growing their online following, which is fundamental to the continuation of good quality content online, rather than the user-generated nonsense which fills up blogs and YouTube.

To see how we can grow your business, contact us.

Read more information on our digital services.

Read more information on our press services.

Subscribe For More

Newsletter Signup

Footer

ARM logo

The Leading Performance Media Agency

Building businesses and brands by providing clients with an Unfair Competitive Advantage.
ARMalytics®

Get In Touch

London: Sutton Yard, 65 Goswell Road, EC1V 7EN
Phone: +44 (0) 20 3330 7000

Leeds: Marshalls Mill, Marshall Street, LS11 9YJ
Phone: +44 (0) 20 3330 8050

Amsterdam: Koivistokade 3, 1013 AC
Phone: +31 6 3761 9020

marketing@allresponsemedia.com

Privacy Policy | Cookie Policy | Modern Slavery Policy

  • E-mail
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube

Our Newsletter

Subscribe to receive exclusive media insights straight to your inbox. We respect your privacy.

Newsletter Signup

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

ARM logo
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

These cookies are essential to provide you with services available through our website and to enable you to use certain features of our website.

If you disable this cookie, we cannot provide you certain services on our website and we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

Analytical and Performance Cookies

These cookies are used to collect information to analyse the traffic to our website and how visitors are using our website.

For example, these cookies may track things such as how long you spend on the website or the pages you visit which helps us to understand how we can improve our website for you.

The information collected through these tracking and performance cookies do not identify any individual visitor.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Advertising and Targeting Cookies

These cookies are used to show advertising that is likely to be of interest to you based on your browsing habits.

These cookies, as served by our content and/or advertising providers, may combine information they collected from our website with other information they have independently collected relating to your web browser's activities across their network of websites.

If you choose to remove or disable these targeting or advertising cookies, you will still see adverts but they may not be relevant to you.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Cookie Policy

More information about our Privacy Policy and Cookie Policy