Well at least for shoppers. Latest figures indicate that retailers and brands can actually start to plan in advance for Christmas 2021 – unlike 2020, this is a year with more confidence and less impacted by COVID-19 restrictions. As we approach the end of the month, we are approaching a ‘key milestone in consumer Christmas […]
Press & Inserts
Latest consumer magazine trends for 2021
ABC released a conglomeration of data insights around the latest consumer magazine trends and behaviours, providing a valuable glimpse into the performance of print brands. All Response Media condense the key learnings on the latest consumer magazine trends to evaluate whether continued investment is essential to create brand extensions, promote loyalty and inspire new audiences […]
A quick, simplistic framework for evaluating media opportunities
Continued testing of new advertising opportunities is key to a brand’s growth. With the media world constantly diversifying, the volume of testing opportunities available has expanded into the thousands. When every media owner is touting their offering as the best, how do you quickly narrow down which tests to prioritize? To do this, we need […]
Make the most of online shopping rise with product dispatch
Product dispatch (PD) refers to inserts placed in packages, catalogues, or customer letters sent out by retailers, such as ASOS and Ticketmaster. The portfolio of brands offering PD covers numerous sectors including beauty, clothing, food subscriptions, and homeware. Therefore, no matter what your target audience is, there is likely a PD opportunity to reach them. […]
Is launching a new women’s lifestyle magazine clever?
With circulations continuing what seems to be an inexorable decline, the news last month that DC Thomson had launched a new lifestyle magazine called Platinum was interesting news, to say the least. The latest ABC results in August showed very few instances of any year- on-year (YoY) rises in actively purchased circulations for the six […]
Is the future for men’s lifestyle magazines doomed?
ShortList magazine is shutting down after more than a decade, after running with a circulation of more than 500,000, across London, Birmingham, Liverpool, Manchester, Glasgow, Edinburgh, Dundee, Newcastle and Leeds. This further highlights the pressure publishers are feeling to make free print publications profitable amid declining advertising revenue and the increased cost of paper. The […]