With the games kicking-off during the busy Q4 Christmas and Black Friday period (21 November – 18 December), the 2022 World Cup will be a first for many brands competing for consumer attention and engagement during peak. What should advertisers consider? During a period in which UK advertisers would usually be planning their festive […]
Archives for August 2022
New Deliveroo ad platform provides advertising opportunity
Deliveroo has launched its new advertising platform – Deliveroo and Ecommerce – enabling consumer brands (primarily on the grocery side) to advertise to millions of Deliveroo’s monthly users. Advertising opportunity will be within Deliveroo’s order tracker page, with new formats launching across the app, as part of email, search listings, social and push notification campaigns […]
Demand generation for start-ups
Demand generation, in short, involves targeting broadly to widen the potential pool of consumers, whilst driving measurable demand for a product/service. Demand gen focuses on discovering prospects that already exist, as well as stimulating interest with a new audience. Often, brands aim to drive demand by supplying a solution (within a product or service) for an […]
