YouTube’s place in the e-commerce landscape is not as clear-cut as it used to be. The potential for reach on YouTube is huge, but does it fit the e-commerce bucket anymore? In recent years, the platform has been facing stiff competition from platforms including TikTok, which has been eating into its market share. YouTube was […]
[Podcast] Episode 2: Harvesting your TV traffic via digital ads
Investing in another channel to complement an existing campaign, for example, investing in digital when running on TV, is what we’d call harvesting. We call this harvesting because you’re effectively reaping the rewards of what’s happening with the above the line activity. Make sure your online marketing and messaging is aligned with your TV advertising. […]
TV and Digital Market Update: March
TV Contents H1 TV Market overview Take advantage of the softer TV market February TV viewing overview Upcoming sponsorships Love Island viewing and audience Digital Contents Industry News Social and Display Trends Chat GPT spotlight What makes consumers use Chat GPT? H1 TV Market The Q1 TV market has seen significant revenue declines YoY with Q1 […]
GA4 vs Universal Analytics
Get in touch Find out how we can combine TV and data science expertise to get the most out of your advertising budget. FEATURED READS The impact of longer and more frequent TV ads Research reveals acute drops in TV usage for younger audiences Marketing effectiveness in the digital era See our services Digital Make […]
Has the travel sector bounced back post-covid?
Be on the lookout for data and insight on the following travel advertisers, and more: Contents: Media spend Top 15 brands spending over 10M Top 15 brands spending 5-10M Media investment by tourism boards Where are advertisers spending? Who has the highest brand value? How did Airbnb’s post-covid TV campaign perform? Why are Booking.com leading […]
Multimedia Advertising Market Update: February
TV Contents Impacts Q1 2023 predictions January TV Overview How are ITVX, SkyVOD and C4VOD performing? BVOD Opportunities & Sponsorship Digital Contents Industry News Social and Display Trends Google Search Trends GWI Zeitgeist: Content Creation What’s new in the TV market? The IPA Q4 Bellwether report – a quarterly survey outlining companies’ marketing spend intentions […]
