With the Christmas period closing in, some major advertisers like Marks & Spencer, Boots and Centrepoint have been experimenting with the benefits of QR codes. Advertisers tapping into QR codes during retail peak period comes as no surprise – as they provide a way of converting (and tracking) offline engagements to online conversions. A QR code can take a TV viewer directly to an online […]
5 Things advertisers should consider before Black Friday
The approach advertisers decide to take towards Black Friday, Cyber Week and Christmas campaigns can make or break the year. In 2020, we took different campaign approaches for Shark and My M&Ms, with both campaigns providing key learnings for 2021. So, what should brands look to include or tweak in preparation for 2021’s retail peak […]
Protected: 2022 Early Predictions
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