Deliveroo has launched its new advertising platform – Deliveroo and Ecommerce – enabling consumer brands (primarily on the grocery side) to advertise to millions of Deliveroo’s monthly users. Advertising opportunity will be within Deliveroo’s order tracker page, with new formats launching across the app, as part of email, search listings, social and push notification campaigns […]
Why Google is killing expanded text ads
Expanded text ads launched in July 2016, growing the number of characters and real estate the creative would take by almost 50% and arguably the biggest update to the creative in 16 years since its launch. Yet 5 years later, Google is looking to remove the ability to create new, or edit existing ETA’s – […]
When a Google Shopping ad becomes a Gmail placement
How do you create more competition within an auction? Allow other formats to compete on the same space – essentially expanding out the auction and bringing more formats into the mix, to help keep the auction healthy. Last summer, Google announced Discovery ads – a new format designed to monetise their Discover Now feed (right), […]
Black Friday/Cyber Monday – great deals or all hype?
A quarter of UK shoppers expect to have spent over £250 by the close of Cyber Monday, following research by GlobalWebIndex in the run-up to Black Friday and Cyber Monday. Searches with the term ‘deals’ included increase 5X, reviewing Google trends, and visits to retail websites will increase by around 30% (source: Hitwise) from the […]
Could tech giants be the next banking disruptors?
For years high street banks have been – in most cases – the only option for your day-to-day banking. Many have apps that aim to replicate existing retail functionality, and for the most part, they work. But this is all quite boring and is reflective of an industry that hasn’t really seen challenge or change […]
Samsung Galaxy Note 7 disaster impacts search
After a month of recalls, exchange programmes and apologies, Samsung have finally called it a day on the Galaxy Note 7. They are taking an estimated £4.4 billion hit to profits this year with analysts predicting wider losses through a lack in brand confidence. All advice to consumers is to stop using them and return […]
