Over 55’s are appearing in just 23% of TV ads, despite accounting for 65% of TV impressions and controlling 60% of the UK’s wealth, according to a report from System1 and ITV. Over 55’s control more than half of total UK household expenditure. And they are fast becoming the biggest spenders across categories (WARC). TGI […]
Archives for October 2022
The six principles for successful data governance
I recently had the pleasure of attending the Big Data London conference, gaining insight into the latest developments in the data world, with seminars held by specialists including Nicola Askham, ‘the data governance coach’. Nathan OnojeghuoData Protection Executive Data governance refers to the internal standards that apply to how data is collected, stored and processed. […]
