All Response Media has announced a new SEO department Leeds, following significant growth in 2021 and a record financial year. We have appointed Jonathan Argile as Head of SEO, who brings with him an extensive background in digital marketing and over 14 years’ experience in SEO, having worked in both agency and in-house positions. Jonathan commented: […]
ARM Blog
When high reach of younger viewers is the goal, BVOD should be a serious consideration
Research from ThinkBox revealing TV viewing trends, shows that BVOD is becoming increasingly important when reaching younger audiences at scale. BVOD delivers on reach Breaking down TV into linear and streamed content reveals the increasingly significant role of BVOD for reaching younger demographics. According to ThinkBox, the most cost-effective way to maximise 1+ reach of […]
UK marketing spend hits strongest levels since 2014
The latest IPA Bellwether Report reports the biggest growth in UK marketing budgets since 2014, putting spend at an eight-year high. Whilst post-pandemic spending in the UK advertising market has exceeded expectations, this increase could be a flash in the pan; the IPA has revised ad spend forecasts for 2022 and 2023 down because of […]
Streaming giants to launch ad-funded model
Netflix and Disney+ are set to launch ad-funded options to reduce the cost of subscription in a battle to turn around the recent decline in growth. Amazon Prime are also currently recruiting heavily for their Streaming Advertising team, which is an indication of things to come. The reported decline in paying subscribers could have been […]
Cowboy takes to the streets of Amsterdam
After a successful launch in Paris and Berlin, this month it is Amsterdam’s turn for Cowboy‘s out of home campaign, the connected electric bike for urban riders and the brand that continues to transform the bicycle and mobility industry. Founded in 2017, Cowboy is headquartered in Brussels and is the winner of the Eurobike 2017, […]
Programmatic DOOH: how beneficial is it to advertisers?
Out-of-home (OOH) advertising was one of the hardest hit channels during the pandemic and is only now getting back up to strength. Between April – July 2020, average monthly spending was down by -80% as people were obligated to stay at home, and advertisers quickly moved their investment into other media. Pre-lockdown, OOH advertising was […]
