TV Contents Impacts Q1 2023 predictions January TV Overview How are ITVX, SkyVOD and C4VOD performing? BVOD Opportunities & Sponsorship Digital Contents Industry News Social and Display Trends Google Search Trends GWI Zeitgeist: Content Creation What’s new in the TV market? The IPA Q4 Bellwether report – a quarterly survey outlining companies’ marketing spend intentions […]
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The latest travel industry insights and consumer attitudes
Get in touch Find out how we can combine TV and data science expertise to get the most out of your advertising budget. FEATURED READS The impact of longer and more frequent TV ads Research reveals acute drops in TV usage for younger audiences Marketing effectiveness in the digital era ALL RESPONSE MEDIA SERVICES
Sunsetting of Google Optimize and what’s next for CRO
This week Google announced that their free to use CRO platform Google Optimize is sunsetting in September. Originally they announce that some form of A/B testing would be integrated within the GA4 platform however this information has now been updated that instead they are investing in A/B testing tool integrations with the GA4 platform. According […]
TV and digital advertising market update: January
TV Contents Impacts Q1 2023 predictions December 2022 TV Overview December 2022 Impacts Love Island 2022 vs 2023 Upcoming sponsorship opportunities Digital Contents Industry News Social and Display Trends Google Search Trends GWI Zeitgeist: Sustainability & Tech New Creative Formats The benefits of CDPs Your latest TV market update: There has been a lot of […]
The State of Charity Advertising
This analysis is based on charities spending £1M to over £10M on advertising. Be on the lookout for data and insight on the following advertisers: Contents: Charity sector general outlook (spend vs visits) Top 20 charity advertisers with +£10M spend Top 15 charity advertisers with £5M – £10M spend Top 15 charity advertisers with 1M […]
Netflix to refund advertisers following underdelivery
Kicking off the year with a bang, we’re rounding up four major news stories that broke over Christmas, including: Netflix refunding advertisers due to underdelivery Meta fined $390 over data protection breach TikTok under scrutiny once more PWC’s predictions for the UK market in 2023 Netflix refunding advertisers due to underdelivery of ad-funded tier Netflix […]
