Advertisers Increase Their Investment in Digital Audio Since the start of the pandemic, we’ve seen a shift in consumer behaviour across industries, platforms and channel consumption. One of the key areas of growth is digital audio, which may well be cruelly underestimated by some advertisers. From 2015 – following the release of Amazon Alexa, Microsoft […]
ARM Blog
Channel 4 cricket coverage is back!
Last week, Channel 4 were announced to have bought the rights for the England cricket series in India, marking the return of test cricket to terrestrial screens for the first time in almost 16 years. It marked a significant moment for cricket fans (especially those without a Sky Sports subscription) and Channel 4 alike. Channel […]
The importance of readability for your site content
Clear, concise content. It’s crucial to your website’s performance. It helps broaden your audience and can improve engagement across the site. Yet, this key rule is often lost in the shuffle of content management. When it comes to getting your message across, it’s tempting to be as thorough as possible. But those lengthy sentences and […]
Are the UK’s BVOD offerings fit to take on the digital giants?
Last week, Channel 4 revealed its new brand purpose, as part of a five-year strategy that aims to focus the broadcaster on digital audiences and revenue streams amid shifting viewer habits and growing competition. CEO Alex Mahon spoke of the broadcasters aim to “survive and thrive in this digital age” with the stated aim of […]
ASA gambling update, with CAP gambling advertising policy specialist Andy Taylor
Last week, we joined the ASA Gambling Update webinar, hosted by CAP gambling advertising policy expert Andy Taylor. The focus of the meeting was to recap on the current state of play across gambling regulations and to discuss the recently announced CAP consultation into the targeting of gambling advertising particularly towards under 18s and other […]
Re-evaluating advertising effectiveness based on “attention” being the new currency
Consumer attention is rapidly becoming a measurement criterion for measuring effectiveness in media purchasing. Research shows that deviations in attention to advertisements add disadvantages for advertisers and come at an expense of the communication and sales effect of the advertisements. Research has shown that consumers are easily distracted by the sheer volume of ads they […]