The ability to accurately quantify campaign results is crucial to effectively understanding where, when and how marketing budgets should be spent. Whilst uncertainty is in many ways, a constant companion along the media attribution journey, its effects have never been more apparent than now. With ever-changing consumer behaviour, tightening marketing budgets, and of course the […]
ARM Blog
YuMOVE partner with ARM across all ATL media
YuMOVE have partnered with All Response Media, working across all ATL media and social channels. ARM will be supporting Yumove in campaign planning and buying, measurement and cross-channel attribution, as well helping to launch a new dental product later in the year. Malcolm Landers, Business Director at All Response Media, says: “We are really excited […]
How much do you know about the ‘60/40’ advertising budget split?
The 60/40 (brand/performance) advertising budget split was originally highlighted as a starting point for businesses to grow their brand, whilst delivering on an immediate sales requirement. Les Binet and Peter Field determined this in their paper ‘the long and the short of it’ published in 2013. Since then, Les and Peter have made a number […]
Are more brands returning to ‘traditional’ marketing?
As digital marketing technologies have developed significantly, more marketers have prioritised investing into digital channels such as social media and search. However, recent evidence suggests another shift is taking place – this time, back to traditional channels. In August 2021 and February 2022, marketers predicted that “traditional advertising spending would increase by 1.4% and 2.9%, […]
Is Love Island’s partnership with Reddit high-risk?
ITV’s Love Island team is to interact with its Reddit community page in a unique sponsorship deal, as Reddit has been announced as the official fan partner for the eighth series. The partnership highlights Reddit as “the place for fans to come together, discuss their favourite Islanders and have a voice behind the unfolding moments throughout […]
IMDb TV streaming service rebrands as Amazon Freevee
Amazon has announced that its ad-supported streaming service, IMDb TV, will be rebranded as Amazon Freevee from April 27th this year. Originally launched as Freedive in 2019, IMDb TV has already grown dramatically, with big plans to increase its original content by 70% this year and add new titles each month. As cutting down on […]
