TV is mostly traded on a supply and demand model, with revenue (demand) and impacts/viewing (supply) both determining price. To be able to predict what may happen in 2023, we need to look at the factors impacting these, as well as the trends from previous years. Inflation from 2019 to 2022 There has been a […]
ARM Blog
What is an international data transfer under the GDPR?
International Data Transfers (EU and Adequacy Decision’s) The GDPR was established to protect the rights and freedoms of all individuals whilst utilising their data. Although the GDPR is a European established regulation, the same rights can apply internationally to countries outside of the EU and EEA. The concept of globalisation has established growth in trade, […]
Gap shrinks between the industry’s view of media consumption and reality
It’s been a decade since Thinkbox’s ‘Ad Nation’ study and back then, the research highlighted a chasm between media professionals and the wider UK population. Like Ad Nation, the latest ‘Adnormal Behaviour’ study explores the reality of media consumption versus industry perception, and whilst a gap remains, there is an overall improvement. The study is […]
TV Market Update – November 2022
The latest Warc estimates are forecasting the UK TV market will grow by +2.9% in 2022 with Spot revenue at +1.7% YoY (year on year). This is down 3 percentage points since their July forecast of 5.9% We are currently estimating that broadcast adult viewing across the full 2022 will decline by c.-14% YoY. Helen GrayBusiness Director, All Response MediaLeeds TV Advertising […]
Using more detailed searches to spot early intent
Google searches have become more specific, and it could be helping brands to spot early intent. Search insights are invaluable indicators of what users are thinking and how they are behaving. From an SEO perspective, understanding search intent can help to not only meet consumer needs, but reach the right users at the right time. […]
Netflix Basic with Ads – a new era for TV?
What’s new? Whilst initially rejected by Netflix founder Reed Hastings, after much speculation, Netflix has announced a lower monthly price point for subscribers who would accept advertising. “Basic with Ads” will be launching across 15 countries overall, having already launched in the UK. These Ad Funded subscribers will have access to c80-90% of the current […]