Continued testing of new advertising opportunities is key to a brand’s growth. With the media world constantly diversifying, the volume of testing opportunities available has expanded into the thousands. When every media owner is touting their offering as the best, how do you quickly narrow down which tests to prioritize? To do this, we need […]
The Piers Morgan effect: the role of controversy and brand safety in the world of TV
Just over a month ago, media outlets all over the UK shared the breaking news: Piers Morgan had resigned as a host of ITV’s Good Morning Britain, following his highly controversial comments about Meghan Markle just the night before. After years of being part of the driving force for attracting the morning show’s viewers, ITV […]
Which ads do people trust most?
On the back of your favourite magazine, throughout your favourite TV programmes and alongside the road, you come across different types of advertisements everywhere. But where is the most effective place to put your ads, and when will consumers find them most reliable? We’re aware of the ‘old-fashioned’ methods of advertising such as billboards, print, […]
How to target niche audiences through linear TV campaigns
Linear TV is often wrongly perceived as limited when it comes to audience targeting. As a traditional mass reach channel, the TV audiences that are bought and sold are broadly inclusive. However, using coverage reach and frequency data (CRAFT) from BARB, we can build into our TV plans a wider range of niche audiences. Incorporating […]
#BHM: Today’s History Maker, Akala
Continuing our celebration of Black History Month, today we focus on British rapper, journalist, author, activist and poet, Akala. Kingslee James McLean Daley, aka Akala, was born in Crawley, West Sussex, in 1983 to a Scottish mother and Jamaican father. He grew up with his mother “in the cliched, single-parent working-class family,” in Kentish Town, […]
#BHM: Today’s Hero, Maya Angelou
Thankfully not “unsung”, but today’s hero is none other than stunningly influential poet, activist and positive human force, Maya Angelou. If you have a spare 2 minutes today, watch her delivering her inspirational poem, ‘Still I Rise’ (video below). Maya Angelou was a civil rights activist, poet and award-winning author known for her acclaimed 1969 […]
