With COVID-19 imposing lockdowns back in March 2020, a multitude of advertisers went off air with it. However, this was the opposite for many charity brands. Not only did their media spend increase during the 2020 lockdown, but so did their return on investment. Amsterdam’s All Response Media office manages an array of dutch national […]
Testing Brand Response TV via regional campaigns
For many advertisers, DRTV forms the core foundations of their media campaigns – DRTV is cost-effective and typically very efficient. Brands can track and can even improve performance at granular levels by leveraging proprietary attribution tools like ARMalytics – Contact us to learn more. DRTV Growth and conversions DRTV budgets can start small to begin […]
Microsoft’s latest move
As of this week Microsoft Ads have announced that they are launching a new ad format that will feature on the right rail or in the mainline at the top of the search results page. The ad format allows you to combine your own images, headlines, and ad copy with machine learning to display the […]
Visibility matters
For advertisers the big question is: which form of video advertising is the most effective to boost sales? Is it TV, or Facebook, or YouTube? The aim of some research commissioned by ThinkTV was to determine which aspects of video advertising lead to revenue growth for advertisers. The research on the sales effect of more […]
There’s more to summer than football
Last year, the TV market saw seismic shifts in terms of viewing and revenue. As people across the country stayed in and watched more TV than ever, many advertisers paused their offline media activity due to their inability to fulfill the services and, or products they were promoting. TV revenue suffered the most within media […]
Google’s new AI fights spam
Google has announced its new artificial intelligence (AI) that will combat issue of spam, which is estimated to block 99% of spam search results. There are several different types of spam results and content which Google plans to eliminate at different stages, describing it as “unprecedented potential to revolutionise” spam fighting AI. The AI will […]