This month we spoke with Digital Account Director, Jacob Kvetny, from the London Office. We explore his International background, and experience since moving to London, eventually leading him to All Response Media. Shona Dobson: Tell us a bit about yourself and your background? Jacob Kvetny: I’ve been at All Response for about 2 and a […]
What is the influence of VOD and streaming services on linear TV?
It is no secret that the UK’s TV landscape is evolving, and TV consumption habits are changing. More and more people are supplementing, or even switching to paid-for streaming services such as Netflix, Amazon Prime and Hulu. This has even led to a newly emerging movement in America that is slowly spreading oversees called ‘cutting […]
Beagle Street: An ad a day keeps the data scientists away
Each month we provide insight into the creative and media strategies behind the campaigns of industry-leading advertisers, with estimated costs per web visit results provided by our data scientists utilising sources including Hitwise, Nielsen and BARB. In the latest Adquirer, we look at three different life insurance advertisers, each with their own approach to convincing […]
Smart Life Insurance: Eggs in Jeremy Kyle’s basket
Each month we provide insight into the creative and media strategies behind the campaigns of industry-leading advertisers, with estimated costs per web visit results provided by our data scientists utilising sources including Hitwise, Nielsen and BARB. In the latest Adquirer, we look at three different life insurance advertisers, each with their own approach to convincing […]
Google: AdWords can now automatically double daily budgets!
On Wednesday 4th October, Google notified advertisers (via Twitter…) that campaigns will be able to spend up to twice the average daily budget that has been assigned. Even more disruptive was that they announced this change after it had already happened, giving advertisers no option other than to accept it. Although this change has caused […]
Has live appeal TV programming lost its edge?
After 33 years on our (non-commercial) screens, Crimewatch has been cancelled by the BBC. Nick Ross, one of the programme’s original hosts, blamed it on the “decay of old-fashioned, linear television” and the increasing trend of recording programmes and watching them later. “What is the point of a live appeal show? It has to be […]