For any advertisers looking to grow their brand on TV, ITV is understood to be a fantastic driver of traffic due to their huge TV ratings. Their much-loved programming selection and high channel placement (behind only the BBC) play big parts in this. While most will know of their breakfast programmings such as Good Morning […]
eBay’s new programmatic targeting system ahead of cookie changes
eBay’s advertising has taken a leap in preparing for a digital media landscape without third-party cookies with the launch of ‘eBay Advanced Audience Technology’; an audience-targeting product based on its own shopper data and user profiles. The online marketplace will continue to sell ads programmatically in the conventional way, in which demand-side platforms and supply-side […]
Getting emotionally connected with TV ads
According to the American Video Advertising Bureau (VAB), 85% of all consumer purchases are made based on an emotional bond. This research indicates that TV advertising increases brand equity and that consumers find advertisements on TV more emotional and memorable than advertisements on other platforms. Research shows that adults spend more time every day watching […]
What the latest YouGov BrandIndex update means for your brand tracking
At All Response Media, total campaign performance is at the heart of what we do. We must be accountable for the success of the campaigns we run for our clients, and therefore the tracking we utilise to prove that our campaigns work needs to be holistic. Our focus is always to exploit media to grow […]
Gtech vs. Vax: Who cleans up in the cordless vac TV ad battle?
Your latest Adquirer analyses the TV campaigns of household heavyweights, Gtech and Vax, to see which advertiser utilises their budgets the most effectively, whilst delivering key features in an impactful manner. We explore their creative and media strategies and look at how can you apply these learnings to your own TV advertising activity. Timeframe: October […]
Trivago vs. Hotels.com: Who has the most effective campaign?
This month’s Adquirer covers travel titans Trivago and Hotels.com as we delve into their campaigns and analyse how they deploy their differing creative strategies to cut through the congested travel marketplace. So, how do their approaches differ, who has the most effective and efficient campaign, and crucially, how can you apply these learnings to your […]
