According to the American Video Advertising Bureau (VAB), 85% of all consumer purchases are made based on an emotional bond. This research indicates that TV advertising increases brand equity and that consumers find advertisements on TV more emotional and memorable than advertisements on other platforms. Research shows that adults spend more time every day watching […]
What the latest YouGov BrandIndex update means for your brand tracking
At All Response Media, total campaign performance is at the heart of what we do. We must be accountable for the success of the campaigns we run for our clients, and therefore the tracking we utilise to prove that our campaigns work needs to be holistic. Our focus is always to exploit media to grow […]
Gtech vs. Vax: Who cleans up in the cordless vac TV ad battle?
Your latest Adquirer analyses the TV campaigns of household heavyweights, Gtech and Vax, to see which advertiser utilises their budgets the most effectively, whilst delivering key features in an impactful manner. We explore their creative and media strategies and look at how can you apply these learnings to your own TV advertising activity. Timeframe: October […]
Trivago vs. Hotels.com: Who has the most effective campaign?
This month’s Adquirer covers travel titans Trivago and Hotels.com as we delve into their campaigns and analyse how they deploy their differing creative strategies to cut through the congested travel marketplace. So, how do their approaches differ, who has the most effective and efficient campaign, and crucially, how can you apply these learnings to your […]
SEO Newsletter June
Google: 15% Of All Queries are Still Never Seen Before It may come as a shock to learn that 15% of all web searches each day are brand new, never searched for before. What is even more interesting though is that way back in 2007 it was 25% of all queries. The figure was then […]
Furniture Village: The tried and tested route with a smile
Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated cost per web visit results are provided by our data scientists, utilising sources including Hitwise, Nielsen and BARB. This month, we look at four different home furnishing advertisers with a similar target audience: indexing highly […]
