In October 2016, almost 25% of the top 50 advertisers on TV were pure ‘dot-coms’ such as Very.co.uk, Confused.com and AO.com. In 2013, the number of dot-coms in the top 50 was almost half that. The rise in dot-com TV advertisers owes a lot to the growth of dual-screening; the act of engaging with a […]
Strategic dates for Christmas social planning
When it comes to social planning, the Christmas calendar is filled months in advance. Amidst the planning, it is important to ensure your social calendar reflects the needs of your customers. Advertising on social media is a great way to target those shoppers with exactly the right targeting. Recently, Facebook analysed past data to uncover […]
Route launches a 6 year research project
Route, the audience research body for outdoor advertising, has commissioned an expanded and renewed 6 year research project. Worth £20 million, the project will deliver audience data at a more granular level. Since 2008, Route has used behavioural and observational studies to inform models for movement in interior spaces. From last month, multi-sensory tracking (MST) […]
“OK Google, what is voice search?”
Siri, Cortana, Google Now, Alexa, Amazon Echo. These voice-controlled digital assistants are the future of how people will search for day to day questions on the internet. How people search online has evolved from using desktop computers, to typing searches into a mobile device, and now searching on their devices using their voice. In voice […]
Device bidding – Back to the Future!
In 2013, Google removed the ability in its AdWords platform to target devices separately. They wanted to match PPC advertiser exposure on mobile devices to the traffic levels. Google were of course right in their predictions, as we have since seen significant increases in mobile traffic for almost every vertical; typically, over 50% of traffic […]
Do quick wins exist in SEO?
Some businesses that look to invest in SEO activity may not fully understand how it works and expect to see quick wins or instant results when carrying out SEO activity. Unlike most other digital channels, SEO is a strategy to drive natural performance for long-term benefit. Although results are not instant, there are plenty of […]