From the broadcaster that brings you Dave, UKTV has seen a record breaking share of commercial impacts (SoCI) at 9.74% for the first half of the year. This is a great step forward for the network who have maintained their marginallead in front of C5 and Sky’s own branded channels. In April 2016, it was […]
How does your audience behave online?
There is a plethora of tools that digital marketers will use to understand more about their audience and to plan campaigns with. From free online tools like Google Trends and App Annie, to the detailed audience insight available through media buying platforms such as Adwords, Facebook, and DoubleClick, and of course Google Analytics and our […]
Tips to optimise your product pages
More often than not, many companies either overlook or struggle with product page optimisation. Consequently they then fail to maximise traffic to these important pages. Below are some tips on how to best optimise your product pages to gain more traffic. 1. Keyword Research Keyword research is one of the critical steps you must follow […]
YouTube continue aggressive push for TV budget
Over the past few months, we have seen Google pushing aggressively to take a portion of advertiser TV budget. Only last month, ARM Board Director, Dylan Moss, wrote an article on how YouTube claim they drive a higher ROI than TV, increasing your spend by six times can further optimise the media mix… A bold […]
Bing to support expanded text ads
Historically, Bing has always followed Google when it comes to new products, whether it’s shopping, UET (RLSA on Google) or even upgraded URL’s and ‘Enhanced Campaigns’. Recently, they announced that they would be doing the same for expanded text ads (ETAs), building functionality into their API by the end of the summer to fully support […]
More adverts in the nation’s favourite TV shows on the way?
TV viewers watching primetime programming could soon expect to be hit with more advertising following an EU rules change which has been designed to help traditional broadcasters compete with streaming services such as Netflix and Amazon Prime Video. Advertising is currently capped at 12 minutes per hour, or 20% of minutes; usually equating to 4 […]