SEO is a dynamic digital marketing discipline, and few tactics have evolved as much as link building/outreach. Gone are the days when link acquisition activity – one of the most popular SEO performance activities – was focused purely on the number of links rather than the quality of a link. One of the biggest reasons […]
Sky Kids App
Earlier this month, Sky launched a new app specifically aimed at kids aged 3 to 9, cleverly named the Sky Kids App. Free to Sky customers, it offers a fun and safe way for pre-schoolers to nine year olds to enjoy a huge host of programming, not just from the Sky Media family. For example, […]
How relevant is relevancy score?
What is “Relevancy Score?” It’s no surprise that all digital platforms have a system in place to score ads based on quality to improve the user experience, but to also reward advertisers that are using tailored and relevant ads within each platform with lower cost per clicks, thereby reducing the cost per conversion and improving […]
ITV continues to personalise online ad experience with YoSpace partnership
ITV is set to begin dynamic online ad insertions within live broadcasts following the announcement of a partnership with YoSpace. The technology will allow ITV to seamlessly place different ads, targeted directly at a subset of the viewing audience, within live broadcast programming watched on the ITV Hub – similar to Sky’s Adsmart offering but […]
Busted: 3 PPC quality score myths
High CTR% doesn’t equal a high Quality Score Firstly lets agree that yes, click through rate (CTR) percentage is probably the most important factor in determining quality score; however the subtlety that is often overlooked is that CTR% is only used as a proxy for ad relevance. Quality Score (QS) is normalised to account for […]
2016: The year of speed
Lots of new technology is hardly unusual in the world of digital, however the clear message from Google this year focuses on speed. We all know that in the digital landscape we as humans are an impatient bunch and with (un-optimised) higher quality images, more and more tracking codes, more visual ads, more complex user […]