In online display advertising, publishers used to utilise their ad inventory for direct and network deals first and then release their unsold/unused impressions to ad exchanges to be bid on programmatically. Then in 2010, Google’s DoubleClick Ad Exchange released ‘Dynamic Allocation’ which allowed publishers to accept programmatic bids in competition with their direct deals, which […]
Is adblocking the threat many fear it is?
The makers of Adblock Plus claim that their software is being used on more than 100 million devices around the world. Is this something that should concern us? Sources speculate that by the end of 2016, there will be over 6.4 billion connected ‘things’ in the world, which is a 30% year-on-year increase. Adblocking sounds […]
WhatsApp launches desktop app
WhatsApp has finally fixed perhaps its most glaring problem and released an official app for desktop. They previously had the functionality for users to log into their WhatsApp account via a web programme, however this lacked features like video/picture messaging – meaning that only 30% of all users actually utilised the web platform. WhatsApp said […]
How important is it to rank #1 in the SERPs?
When carrying out SEO activity, every SEOer strives to get all their core keywords ranking at position #1 on the SERP (search engine results page). But how important is it? Position #1 is the Holy Grail in natural search, however in the past just being on page 1 for a core search term was good […]
The million pound C4 win
After seeing London hit by a blizzard (OK, a very light dusting) in late April, it’s safe to say we’re all eagerly awaiting the beautiful British Summertime that seems to have arrived this week as we dive into May. The quintessential British summer brings BBQs, strawberries and cream, seaside trips with an ice-cream or two […]
How has link building changed?
SEO is a dynamic digital marketing discipline, and few tactics have evolved as much as link building/outreach. Gone are the days when link acquisition activity – one of the most popular SEO performance activities – was focused purely on the number of links rather than the quality of a link. One of the biggest reasons […]