YouTube has recently come under fire due to a video that a YouTube blogger posted, showing how YouTube videos featuring children included inappropriate comments linked to pornography. While YouTube has made some key improvements in their vetting technology, it is still difficult to control for comments that users make on this content, as this is […]
Is TV advertising still relevant?
“TV is declining”. The same story we regularly hear, but often not backed up by the full picture. Ebiquity’s Michael Karg is next to suggest this, conducting a study which shows that the channel would lose its ROI advantage between now and 2022. It is evident from the numbers that TV audiences are in decline […]
Online pioneers first to adopt Digital Ribbons in London tube stations
Exterion has continued its roll out of updated ad sites across the London Underground with the introduction of new Digital Ribbons at three of the busiest tube stations in the city. King’s Cross, Tottenham Court Road and Piccadilly Circus welcome the strings of 42-inch Ultra HD screens to their roster of ad sites, spanning the […]
YouTube for kids: a potentially costly advertising lesson
Kids’ content producers on YouTube are prolific and popular, a rising segment that is starting to get a lot of traction. The type of content ranges from well-known icons like Peppa Pig (7m subscribers on the English channel) to independent creators such as Blippi (3.2m subscribers), pushing out nursery rhymes and animations. Within the realm […]
Future of PPC: Are keywords soon to be a thing of the past
Google is no stranger to making big changes to its PPC platform, AdWords. Even the name has now dropped the ‘Words’ in a move which reflects the wider functionality of the platform. Google Ads is evolving, and the humble keyword is no longer the sole tool at the PPC marketer’s disposal, but could it become […]
Our view on the retirement of PPC ‘exact match’
A couple of months ago, Google (very quietly) announced a pretty significant change to the role of keywords in paid search. I don’t think it’s overstating it to say that this little update heralds a new dawn for PPC. But before I get into justifying that statement, what’s actually changed? I will explain through this […]
