For the first time, subscription VOD has overtaken traditional TV viewing for 35-44 year olds, in reach and time spent. Recent data published by the IPA shows a significant reduction in TV viewing for 35-44 year olds in the UK compared with 2020, whilst subscription TV saw a large increase over the same period. Both […]
What is digital audio ad fraud?
Spot advertising is growing at an impressive rate within digital radio, podcasts, and music-streaming services, due to the increase in listening over lockdown. What many advertisers do not yet appreciate, is the level of ad fraud in the industry. Digital audio listeners will spend an average of two hours and 12 minutes per day with [...]
Netflix enters gaming sector as new subscribers slow
Netflix added 1.54 million users in the last quarter and has confirmed that it is moving into the gaming space. The company views gaming as a new content category, comparing it to its expansion into original films, animation, and unscripted TV. Initially, the focus will be on mobile games with the expectation of a long […]
TV Response Index – September 2017
The monthly TVRI provides a context for response performance whilst maintaining confidentiality. Results from active clients within each category are combined to provide a barometer for each industry. The dotted line in the graphs represents the market average, encompassing all industries. The seasonal dip in charity performance looks to be deeper this year than last, although some […]
TV Response Index – June 2017
The monthly TVRI provides a context for response performance whilst maintaining confidentiality. Results from active clients within each category are combined to provide a barometer for each industry. The dotted line in the graphs represents the market average, encompassing all industries. Charity is performing well year-on-year, with June indexing above the agency average. Typically, we would […]
Are Christmas campaigns too brand’y?
As the annual schmaltz-fest lumbers towards us like the randy cougar at the office party, we ask why the big retailers concentrate so hard on their brand, and not on the products that they’re selling in the lead up to Christmas? For those creative and production agencies working with one of the major retailers, ‘tis […]
