Looking back to look forward “In March 2020 (at the start of the pandemic) adult commercial impacts were up +6% year on year, with the last 6 days of March, after the lockdown legally coming into force on March 26th, up +28%. With March budgets already committed, it wasn’t until April 2020 when revenue declined […]
TV Market Update – January 2022
“January has seen an influx of late cash into the market with brands appearing to have held back whilst waiting to find out if there was going to be a new year lockdown. Sectors driving the surge include Travel, Non-Essential Retail, Entertainment & Leisure. “ Helen GrayAV Account Director January and Q1 forecasts Initial January […]
Marketing budgets predicted to increase
The IPA Bellwether Report Q4 2021 indicates that total UK marketing budgets have increased despite lower ad spend and confidence due to omicron-related issues. Whilst market growth was dulled by the uncertainty of the omicron variant, price inflation and supply-chain issues in Q3 2021, 6.1% of companies raised their total marketing budgets at the end […]
TV Market Update – November
“By this point in the month, we’d expect to have a more detailed view on the upcoming advanced booking month. However the salehouses are reluctant to release any information, partly down to the ‘big three’ saleshouses going through 2022 negotiations. It could also be down to industry changes caused by the pandemic and the unforeseen […]
What Bauer’s recent radio acquisitions mean for brands
In a break from all the COVID-19 pandemic news, it was announced last week that the ‘hold separate’ order issued last year by the Competitions and Markets Authority (CMA) on Bauer’s acquisition of around 50 radio station licenses had been lifted. The order was actually issued a month after the CMA cleared the purchases subject […]
What opportunities could Sky’s station rebrands present to advertisers?
On Monday 27th January, the Universal station closed and, in its place, Sky launched Sky Comedy, which will broadcast US comedies, talk shows and sitcoms from HBO, NBC and Showtime. Shows will include The Tonight Show Starring Jimmy Fallon and The Late Late Show with James Corden. The channel launched with 0.1% share of commercial […]
