Although Brexit has undeniably affected the 2016 TV advertising market, we are still unsure of its potential impact in 2017. The referendum again dominated the news recently with the high court ruling that the government must consult MPs before triggering article 50. In addition to Brexit, the summer of sport also had its influence. Looking […]
How the TV market is shaping up for 2016
In 2015, UK TV ad revenue hit an all-time high, exceeding the 5 billion mark for the first time at £5.27 billion spend across linear, sponsorship, and broadcaster VOD and product placement. This figure is up 7.4% year-on-year (YoY), despite viewing remaining fairly stable with adult impacts on terrestrial stations down just 4% and +1.3% […]
