In 2015, UK TV ad revenue hit an all-time high, exceeding the 5 billion mark for the first time at £5.27 billion spend across linear, sponsorship, and broadcaster VOD and product placement. This figure is up 7.4% year-on-year (YoY), despite viewing remaining fairly stable with adult impacts on terrestrial stations down just 4% and +1.3% […]
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Helen Gray
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