On the 10th March this year, Amazon launched their full service in the Netherlands. Whilst the site has been active since 2014, previously you were only able to get books from the service. However, the Netherlands hasn’t suffered too much from the absence of Mr Bezos’ full repertoire, as online retailer bol.com offers a very […]
What is the real impact of market changes on advertisers?
At the end of 2017 public broadcaster, NPO shocked the Dutch market with the announcement that they would no longer be offering pricing based on spend and agency deals would cease to exist. It was a forward-thinking change that considered the way the TV landscape has evolved over the decades, with it no longer being […]
Football’s coming… to a more diverse and responsive audience
This year’s World Cup had the highest viewing figures for the women’s game to date and went some way to lift the proverbial glass ceiling from the football pitch. The BBC reported that in total its coverage was watched by 28 million people across TV and online platforms. The semi-final between England and the USA […]
Just how influential are influencers on your performance?
The first use of influencer marketing is rumoured to have been the Pope or Queen promoting medicine to the masses, though presumably, the Queen is a less frequent user of Nurofen since Prince Phillip has stopped driving. Celebrity endorsement has been recorded as early as 1890 with some questionable print ads featuring popular minstrel character […]
Why embrace change when you can put your prices up?
One thing you can rely on time and time again, is that sales houses will say they have to put their prices up in the next year. The argument is always the same, fewer people are watching TV and there are more advertisers on air. Now, just to help dispel the claims, in The Netherlands […]
Cross-country opinions: Localising your European media
The world of global strategy is complicated and ever-changing. When expanding internationally, is it best to apply a one size fits all approach, or tackle markets on a much more local basis? We believe that the data should guide the global approach as it can reveal just how different consumers really are. Here, we will […]
