Belgium. A country of waffles, chocolate, beer, three native languages and a big country divide. The latter has made it a particularly tricky market to make work: Flanders and Wallonia have two different media landscapes; the north of the country has its own fairly diverse station mix and three main commercial sales houses. Wallonia, on […]
The Great British Switch Off
The Great British Bake Off’s move to Channel 4 caused more upset to TV viewers than a Bakewell with a soggy bottom. The icing on the cake was presenters Sue and Mel and show icon Mary Berry announcing that they too were leaving. It seems that Paul Hollywood will stay with the show. Why is […]
International ad spend set to increase by 4.5% in 2016
WARC has published figures on how they expect 12 key international markets to grow in 2016, with India expected to have the fastest year-on-year growth at 13%. TV spend is set to grow by 3.5% compared to internet spending which looks to show a 12% growth compared to 2015. Markets used for the study were […]
Live TV still key in the Dutch viewing ecosystem
First of all, Fijne Koningsdag! Or Happy King’s Day, for last week. For those not familiar with King’s Day, it is a national holiday in the Netherlands to celebrate the King’s birthday. People don their orange apparel and take to the streets to sell their unwanted belongings. SPOT, the Dutch marketing centre for TV advertising, […]
Advertisers to pay for drive-by viewings
Google is full of surprises this year more than others; first they agree to pay some taxes, and now they have announced that the launch of their self-drive cars will offer advertisers the chance to increase impressions on their ads by getting the cars to drive past specific outdoor sites. Whilst fundamentally the cars will […]