The ICO have announced that the Department for Culture, Media and Sport has in the past few days stated that John Edwards is the Government’s preferred nominee to be the next Information Commissioner. The UK’s new Information Commissioner will be charged with a post-Brexit “shake up” of data rules, including getting rid of cookie pop-ups […]
Digital
Why LinkedIn is such a great platform for marketers
LinkedIn, the go-to for job hunters and recruiters alike. But have you ever considered incorporating it into your overall marketing strategy? Over the last two years, LinkedIn has reported record levels of engagement growth, with the pandemic driving even more professionals to engage on the platform through its evolving meeting, posting and ad tools (Source: […]
What is digital audio ad fraud?
Spot advertising is growing at an impressive rate within digital radio, podcasts, and music-streaming services, due to the increase in listening over lockdown. What many advertisers do not yet appreciate, is the level of ad fraud in the industry. Digital audio listeners will spend an average of two hours and 12 minutes per day with […]
Finance: 4 trends for money magnet moves
An explosion of new consumer finance brands and shifting attitudes towards saving money reveals new trends in the sector. 28% of 25-34s are now more aware of personal finance than they used to be, followed by 27% of 15-24s. Moving onto their TV and online video consumption, 10% of 15-24s and 14% of 25-34s watch […]
Food & drink for thought: new trends call the shots
29% of men and 31% of women in the UK population consider that it is worth paying more for organic food. With new brand and consumer behaviours changing the ecosystem in the Food and Drinks sector, 28% of all men and women state that they often purchase sustainably sourced products, and 8% say that they […]
GDPR: Smartphone ordering to the table
App and web-based ordering has become a popular way to get food and drinks to the table since Covid restrictions have been lifted. Several restaurants have turned to the technology route, which allows customers to order food and drink via their smartphones through a QR code. The QR codes hold a massive amount of data […]