What are the PECR? The Privacy and Electronic Communications Regulations give individuals specific privacy rights in relation to electronic communications, this includes: Marketing calls, emails and text messages Cookies Traffic and location data, itemised billing, line identification, and directory listings. How does this fit with the UK GDPR? The UK GDPR sits alongside PECR, meaning the […]
Door To Door
How can charities recruit essential donors in challenging conditions?
New TGI data reveals that almost half (43%) of GB adults claim to have donated to charity in the last 12 months, with 6 million of them claiming to have donated over £100. Despite the proportion of GB adults donating over £100 staying relatively consistent over the years, it seems the overall number of adults […]
A quick, simplistic framework for evaluating media opportunities
Continued testing of new advertising opportunities is key to a brand’s growth. With the media world constantly diversifying, the volume of testing opportunities available has expanded into the thousands. When every media owner is touting their offering as the best, how do you quickly narrow down which tests to prioritize? To do this, we need […]
Is now the time to invest in door drop activity?
Over the past few months, we’ve reported on many shifts in consumer behaviour and media consumption as a result of COVID-19. For the majority, lockdown conditions have not only shaped how channels are being consumed but also how advertising messaging is perceived. One the lesser talked about and impacted channels throughout this period has been […]
Should you be running a door to door campaign?
As an agency with attribution, measurement and acquisition at its core, TV and digital channels offer a lot of what we and our clients need: primarily the ability to measure and optimise campaigns based on tangible and robust results. Therefore, when introducing a new channel into the core mix, we face and ask the same […]
