We’ve seen a quiet revolution in the B2B space over the past few years, with an increasing number of B2B focused brands making the transition into mass reaches and traditional ‘above the line’ channels such as TV and radio. This may partly stem from new bodies of research, driven by some of the excellent analysis […]
Door To Door
A quick, simplistic framework for evaluating media opportunities
Continued testing of new advertising opportunities is key to a brand’s growth. With the media world constantly diversifying, the volume of testing opportunities available has expanded into the thousands. When every media owner is touting their offering as the best, how do you quickly narrow down which tests to prioritize? To do this, we need […]
Media for Recovery: re-evaluation of Ebiquity’s 2018 paper
In December, Ebiquity released a timely re-evaluation of their 2018 paper, ‘Re-evaluating Media’, designed to identify the effectiveness of 10 different media types, locate the disparities between the perceptions and reality of media channels and highlight the most critical attributes to grow brands. These pillars are certainly interesting, but also particularly crucial to appreciate during […]
Summarising the key learnings from Whistl’s door drop lockdown learnings series
Whistl recently hosted a series of webinar-based sessions aimed at consolidating the learnings from the past year. We have summarised the insight from this series along with our view on how to get the most from your door drop activity. Door drop: busting the myths “Door drops just get thrown away” 92% of people read […]
Is now the time to invest in door drop activity?
Over the past few months, we’ve reported on many shifts in consumer behavior and media consumption as a result of COVID-19. For the majority, lockdown conditions have not only shaped how channels are being consumed but also how advertising messaging is perceived. One the lesser talked about and impacted channels throughout this period has been […]
Should you be running a door to door campaign?
As an agency with attribution, measurement and acquisition at its core, TV and digital channels offer a lot of what we and our clients need: primarily the ability to measure and optimise campaigns based on tangible and robust results. Therefore, when introducing a new channel into the core mix, we face and ask the same […]
