While we continue to hear stories on how traditional media audiences are declining as people apparently ‘only watch Netflix’ and ‘never read’ a newspaper, one sector that continues to show growth is radio. Radio has shown how it can continue to adopt new ways of reaching an audience that is still hungry for more. From […]
Radio
What is RAJAR and is it up to the job?
RAJAR (Radio Joint Audience Research) is the radio industry’s official audience measurement survey. It is jointly owned by the BBC and the Radiocentre on behalf of the commercial sector, and it is the basis on which all radio trading is based. With the latest survey showing the industry to be in rude health, we thought […]
Ofcom report: How consumer behaviour is changing
August saw the release of the report, Ofcom: The Communications Market 2018, which is a rich piece of research on how a decade of technological advancements have affected consumer behaviour. Some highlights of the report have been extracted and shown below: Market overview 5.2% of households spend was on communications services (£124.62 per month); 70% […]
Radio has something to shout about
Radio has recently released its latest Radio Joint Audience Research (RAJAR) figures and results have been very impressive. Despite a decline in overall listening in Q2, the good weather being most likely to blame, almost 90% of the UK population has tuned in. Commercial radio continues to stay ahead of the BBC, with the networked […]
DAX’s Listener ID: Tracking conversions
It’s been over a year since DAX introduced their effectiveness measurement tool. DAX is the Digital Audio Exchange created by Global, giving advertisers access to 160 million listeners with content across radio stations as well as platforms such as Soundcloud and audioBoom. This allows advertisers to measure and track the impact of their advertising, through […]
Rajar Q2 2016: Commercial radio comes out on top
Rajar’s Q2 radio listening figures provide a rosy outlook for the commercial sector. After falling behind in Q1, commercial radio has beaten the BBC in terms of listening, with 35.57 million listeners (vs. 35.07 for BBC stations). That’s a 2.72% increase year-on-year and 942,000 additional listeners. Attributing to the overall success was talkSPORT, which had […]