August saw the release of the report, Ofcom: The Communications Market 2018, which is a rich piece of research on how a decade of technological advancements have affected consumer behaviour. Some highlights of the report have been extracted and shown below: Market overview 5.2% of households spend was on communications services (£124.62 per month); 70% […]
Radio
DAX’s Listener ID: Tracking conversions
It’s been over a year since DAX introduced their effectiveness measurement tool. DAX is the Digital Audio Exchange created by Global, giving advertisers access to 160 million listeners with content across radio stations as well as platforms such as Soundcloud and audioBoom. This allows advertisers to measure and track the impact of their advertising, through […]
BARB’s Project Dovetail: The new gold standard?
Earlier this week, the launch of the second phase of Project Dovetail was announced by BARB, the UK’s television ratings reporting organisation. The first phase of Dovetail saw the integration of VoD and online viewing figures into BARB’s standard ratings, but was found to have relatively limited scope as it was device, not user, centric. […]
