Investing internationally means advertisers have to be aware of the local nuances of the countries they’re advertising in. But they need to be aware of more than that. In our latest episode, we discuss the intricacies of international advertising and expanding into new markets. We explore the challenges and considerations when moving from the UK […]
TV
Media Market Update October 2023
Contents: TV Digital 2023 Viewing and Revenue Predictions WARC predicted in July that Linear TV revenue would be down -5% YoY in 2023 (down from the original prediction of -0.4% ) and over all broadcast at -1.4% with +17.3% YoY growth for BVOD. However, our latest estimates for the overall linear TV market predicted this is more likely […]
Furniture and home improvement advertising report
Be on the lookout for data and insight on the following furniture advertisers: Contents: SECTION 1 – MARKET TRENDS Spending has increased by 11% between 2022 and 2021 for all the Furniture Sector, yet visits have decreased by 45%. This almost 50% reduction in visits could be due to a shift in purchase behaviour post-covid. […]
[Podcast] Episode 2: Harvesting your TV traffic via digital ads
Investing in another channel to complement an existing campaign, for example, investing in digital when running on TV, is what we’d call harvesting. We call this harvesting because you’re effectively reaping the rewards of what’s happening with the above the line activity. Make sure your online marketing and messaging is aligned with your TV advertising. […]
TV and Digital Market Update: April
Q1-Q3 TV Market The H1 TV market has seen significant revenue declines year on year, with Q1 expected to consolidate at -12% and Q2 at -11% YoY. June is predicted to see smaller revenue declines YoY compared to the first 5 months of 2022. WARC have released a new estimate for the year, with linear TV revenue now predicted to be […]
Creatives of the Quarter
See a small selection of Q1 creatives, including an OOH launch, cinema takeover and some new to TV clients: Exoticca Take charge of your own life Platform/Media Channels: TV Launch Date: 1 Jan A dramatisation presenting Exoticca’s affordable holidays “start planning the life you want to see…” Brooks Find Your Run Platform/Media Channels: YouTube, Meta, […]