TV

On the back of your favourite magazine, throughout your favourite TV programmes and alongside the road, you come across different types of advertisements everywhere. But where is the most effective place to put your ads, and when will consumers find them most reliable? We’re aware of the ‘old-fashioned’ methods of advertising such as billboards, print, […]

Linear TV is often wrongly perceived as limited when it comes to audience targeting. As a traditional mass reach channel, the TV audiences that are bought and sold are broadly inclusive. However, using coverage reach and frequency data (CRAFT) from BARB, we can build into our TV plans a wider range of niche audiences. Incorporating […]

In 1993, QVC launched the first 24 hour shopping channel on UK TV. In 2001, brands such as Guthy Renker pushed for longer solus opportunities to drive higher volumes of new customers…and teleshopping as we know it in the UK was born. Originally starting on just a handful channels, teleshopping airtime has now expanded to […]

For any advertisers looking to grow their brand on TV, ITV is understood to be a fantastic driver of traffic due to their huge TV ratings. Their much-loved programming selection and high channel placement (behind only the BBC) play big parts in this. While most will know of their breakfast programmings such as Good Morning […]

According to the American Video Advertising Bureau (VAB), 85% of all consumer purchases are made based on an emotional bond. This research indicates that TV advertising increases brand equity and that consumers find advertisements on TV more emotional and memorable than advertisements on other platforms. Research shows that adults spend more time every day watching […]

Within the last 2 weeks, ITV has launched a new deal to incentivise qualifying advertisers to increase their level of investment with ITV in 2020. The proposal is to give £10 of value for every £100 you invest in ITV airtime and video on demand (VOD) above your 2019 spend. In principle, this sounds like […]