Continued testing of new advertising opportunities is key to a brand’s growth. With the media world constantly diversifying, the volume of testing opportunities available has expanded into the thousands. When every media owner is touting their offering as the best, how do you quickly narrow down which tests to prioritize? To do this, we need […]
TV
The Piers Morgan effect: the role of controversy and brand safety in the world of TV
Just over a month ago, media outlets all over the UK shared the breaking news: Piers Morgan had resigned as a host of ITV’s Good Morning Britain, following his highly controversial comments about Meghan Markle just the night before. After years of being part of the driving force for attracting the morning show’s viewers, ITV […]
Which ads do people trust most?
On the back of your favourite magazine, throughout your favourite TV programmes and alongside the road, you come across different types of advertisements everywhere. But where is the most effective place to put your ads, and when will consumers find them most reliable? We’re aware of the ‘old-fashioned’ methods of advertising such as billboards, print, […]
How to target niche audiences through linear TV campaigns
Linear TV is often wrongly perceived as limited when it comes to audience targeting. As a traditional mass reach channel, the TV audiences that are bought and sold are broadly inclusive. However, using coverage reach and frequency data (CRAFT) from BARB, we can build into our TV plans a wider range of niche audiences. Incorporating […]
ASA gambling update, with CAP gambling advertising policy specialist Andy Taylor
Last week, we joined the ASA Gambling Update webinar, hosted by CAP gambling advertising policy expert Andy Taylor. The focus of the meeting was to recap on the current state of play across gambling regulations and to discuss the recently announced CAP consultation into the targeting of gambling advertising particularly towards under 18s and other […]
Teleshopping could work for you – it’s not just steak knives and blenders!
In 1993, QVC launched the first 24 hour shopping channel on UK TV. In 2001, brands such as Guthy Renker pushed for longer solus opportunities to drive higher volumes of new customers…and teleshopping as we know it in the UK was born. Originally starting on just a handful channels, teleshopping airtime has now expanded to […]