“Whilst Adult linear impacts are expected to decline further in 2022, this is largely driven by 16-34 impact migration (to video-on-demand) as opposed to 45+ adults.” Aldona CornishDirector FEATURED READS E-Commerce reaping the benefits of TV Could combining OOH and mobile be the way to go? TV and media advertising in Spain Contact us to […]
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What does TV cost inflation mean for advertisers?
Q1 2022 will see some inflation YoY because of an increase in revenue from sectors such as travel which weren’t spending in Q1 2021. Viewing is also predicted to be down as we are out of lockdown and continuing the trend from Q4 2021. With higher demand from brands during the Christmas period and a […]
The influence of sustainable advertising
The current emphasis on climate change within advertising is significant, with COP26 concluding its strategies, and the pandemic arguably bringing wider focus on a better, healthier world (Source: BBC). Although it’s been a pressing issue for some time, sustainability is now at the top of the agenda for many advertisers and brands. Sustainability hasn’t left people’s minds, despite the uncertainties and financial insecurities caused by Covid-19. In fact, 82% […]
Location data collection firm admits GDPR breach
Huq, a company that sells location data, has revealed that some of the information they have obtained was done without seeking consent from the users. Huq uses location data from apps and sells it to clients. It told the BBC that two app partners had not requested user consent. One of the app developers admitted […]
Fundraising fears in the Netherlands no more
With COVID-19 imposing lockdowns back in March 2020, a multitude of advertisers went off air with it. However, this was the opposite for many charity brands. Not only did their media spend increase during the 2020 lockdown, but so did their return on investment. Amsterdam’s All Response Media office manages an array of dutch national […]
GDPR: public consultation to reform UK’s Data Protection regimen
The government have said they would like the Information Commissioner’s office to be reformed to drive economic growth and innovation and strengthen public trust in the use of data. Alongside the announcement, the UK government have produced a document called “Data: a new direction“, which outlines the major changes to GDPR they would like to […]
