• Skip to primary navigation
  • Skip to main content
  • Skip to footer
  • 020 3330 7010
  • marketing@allresponsemedia.com
  • E-mail
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
ARM logo

All Response Media

  • Home
  • About ARM
    • About ARM
    • Meet the Team
  • Our Services
    • TV
    • Digital
      • PPC
      • SEO
      • CRO
      • Social Media
      • Programmatic
    • Offline Media
      • TV
      • TV Execution
      • Press
      • Radio
      • Inserts
      • Door to Door Advertising and Opportunity | All Response Media
      • Outdoor
      • DRTV
    • Analytics
    • ARMalytics®
  • Success Stories
    • Client Success Stories
    • TV Star Competition UK
    • TV Star Competition NL
    • Our Work With Startups
  • Content Hub
  • Careers
  • Contact Us
You are here: Home / TV / CFlight rolls out beta version to agencies

CFlight rolls out beta version to agencies

5th April 2022 by Matt Maxfield

CFlight is ready for take-off, being made available to media agencies that are running linear and BVOD campaigns. Media buyers will have access but will be required to register. 

Agencies will be able to access CFlight to get combined linear TV impacts and video-on-demand impressions in a complete de-duplicated campaign report for All Adults. Other demographic buying audiences are expected to be added in either Q4 2022 or Q1 2023 – and they will be added at the same time. Those that “need the tool the most” are expected to benefit from All Adults audiences, and the priority is putting the tool “in the hands of those who need it now” (Mediatel). 

What does CFlight show? 

The online portal has been developed by TechEdge, who also host the system. However, CFlight is a standalone system for agencies to see their own unique campaign data. 

CFlight is a post-campaign online evaluation tool producing campaign reports that provide de-duplicated total reach and frequency across both linear TV and BVOD. The tool helps to capture the majority of live, time-shifted, and on-demand commercial impacts and impressions across viewing platforms. To summarise, the tool shows: 

  • Reach and frequency across linear and BVOD campaigns  
  • Combined impacts/impressions across linear and BVOD campaigns  
  • Comprehensive exposure measurement across devices, platforms, and apps 

CFlight was first created by NBCU in the US, later being adapted by Sky in 2019. Now, it combines BARB linear TV impact data with BVOD impressions from ad servers for Sky Media, ITV Media, and 4 Sales. BARB, Thinkbox, and Clearcast have all facilitated CFlight in its development.  

All Response Media Viewpoint 

“CFlight is a great first step towards a more complete view of overall TV viewing. The past couple of years have only accelerated the fragmentation of TV viewing, and CFlight is undoubtedly an important tool for All Response Media to now measure incremental reach driven by VOD.”

Mathew Maxfield
Account Director

The first iteration of the tool is a taste of what’s to come, with additional audiences and further historical data to be loaded to the system over the next year. As beta testers, and members of the IPAs research group, All Response Media will be within the first agencies with full access to the data. 

CFlight will be a complementary tool to our ARMalytics suite, with our agency reporting on incremental reach and frequency from non-linear TV alongside our first party performance data as derived from ARMalytics. 

FEATURED READS

The importance of media measurement in a mercurial world

Was the marketing industry ever really in ‘crisis’?

Marketing effectiveness in the digital era

Contact us to see how we can use our advertising capabilities to maximise sales and the overall success of your TV campaigns.
Speak to one of our experts

Subscribe For More

Newsletter Signup

Footer

ARM logo

The Leading Performance Media Agency

Building businesses and brands by providing clients with an Unfair Competitive Advantage.
ARMalytics®

Get In Touch

London: Sutton Yard, 65 Goswell Road, EC1V 7EN
Phone: +44 (0) 20 3330 7000

Leeds: Marshalls Mill, Marshall Street, LS11 9YJ
Phone: +44 (0) 20 3330 8050

Amsterdam: Koivistokade 3, 1013 AC
Phone: +31 6 3761 9020

marketing@allresponsemedia.com

Privacy Policy | Cookie Policy | Modern Slavery Policy

  • E-mail
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube

Our Newsletter

Subscribe to receive exclusive media insights straight to your inbox. We respect your privacy.

Newsletter Signup

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

ARM logo
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

These cookies are essential to provide you with services available through our website and to enable you to use certain features of our website.

If you disable this cookie, we cannot provide you certain services on our website and we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

Analytical and Performance Cookies

These cookies are used to collect information to analyse the traffic to our website and how visitors are using our website.

For example, these cookies may track things such as how long you spend on the website or the pages you visit which helps us to understand how we can improve our website for you.

The information collected through these tracking and performance cookies do not identify any individual visitor.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Advertising and Targeting Cookies

These cookies are used to show advertising that is likely to be of interest to you based on your browsing habits.

These cookies, as served by our content and/or advertising providers, may combine information they collected from our website with other information they have independently collected relating to your web browser's activities across their network of websites.

If you choose to remove or disable these targeting or advertising cookies, you will still see adverts but they may not be relevant to you.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Cookie Policy

More information about our Privacy Policy and Cookie Policy