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The future of in-game advertising
The gaming industry offers a host of accessible genres and users can play on almost any device – whether that’s...
Could combining OOH and mobile be the way to go?
Pre-2020, out of home (OOH) advertising was in a strong position, with revenue up 7% year-on-year (YoY) across all en...
What does TV cost inflation mean for advertisers?
Q1 2022 will see some inflation YoY because of an increase in revenue from sectors such as travel which weren’t spend...
Are we “digital servants” in a gig economy?
The number of adults working for gig economy companies is now almost 2.5X bigger in comparison to 2016, acc...
QR codes in TV advertising: the next big thing?
With the Christmas period closing in, some major advertisers like Marks & Spencer, ...
E-Commerce reaping the benefits of TV online-born businesses
If you’ve watched any TV lately, you’ve no doubt come across an increased presence of online-born businesses during c...
My M&M’s: Full-funnel digital success over retail peak
My M&M’s delivered their “spread the love and joy” campaign throughout the 2020 Black Friday to...
TV and media advertising in Spain
Spain provides an excellent set of TV and media advertising conditions to quickly gain market share and ensure growth...
Black Friday Learnings with Shark: BVOD & Radio
A strong Black Friday/Cyber Monday campaign sets the tone for Christmas period and can make or break the year – and i...
GB News falls behind on audience ratings
Journalistic heavyweight Andrew Neil this week “resigned” as chairman and lead presenter of GB News, just 3 months in...
There’s no diversity without disability in advertising
Over the past year, particularly after the tragic murder of George Floyd sparked conversations on prejudice and equal...
4 trends to help grow your charity brand
Giving never grows old, but the older we get, the more likely we are to give to a charity. 23.8% of 15-24s are willin...
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