Creativity is significant in shaping product offerings and brand stories, but there’s a delicate balance between brand-building and direct response tactics.
In our latest episode, we explore the importance of targeted audience segmentation, efficient allocation of resources, and the invaluable role of ARMalytics in making data-driven decisions.
Additionally, we explore lead harvesting techniques, strategically leveraging PPC campaigns to capitalise on consumer interest. We stress the importance of seamless channel alignment to optimise conversion potential.
Watch the full episode below.
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