11 June, 2024
by Liam Cogan
B2B is business-focused, which means that although you are selling a product or a service, that key messaging is going to be completely different to what it would be in B2C.
In our latest episode, we dive into the essential differences between B2B and B2C marketing, emphasising the importance of targeted audience segmentation and resource allocation.
Watch the full episode or read the blog below.
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