3 min read
4 June, 2024
by Liam Cogan
London, 4th June 2024 — All Response Media is thrilled to unveil its latest innovation, the proprietary analytics layer, WRPLive. This exciting development is transforming the way our planners think about audiences, media consumption, and flighting. By harnessing complex IPA Touchpoints respondent level data, WRPLive empowers our clients and their creative agency partners to craft even more impactful advertising messages, driving superior Brand Health ROI and bottom-line business outcomes.
All Response Media’s Dedication to Customer Insight
Our commitment to understanding customer behaviour sets us apart. We go beyond just demographics, aiming to understand audience behaviours intricately. By identifying insights at a granular level, we unlock ways to leverage untapped media channels and drive incremental growth through niche segment understanding.
Introducing the Three Mind States
Building our own detailed analysis on a foundation of burgeoning market research into the effects of attention, location, and company on media effectiveness, we’ve identified three primary mind states:
Work: Characterised by focused, task-oriented productivity. The evolving landscape post-pandemic blurs the boundaries between work and leisure.
Rest: Dedicated to relaxation and recuperation, often centred around home activities. Audiences in this state can be more receptive to new distractions.
Play: Engagement in enjoyable activities, from hobbies to family time. Audiences in this state are less open to non-relevant distractions.
Don’t Miss Us Talking at The IPA!
Join us at the Institute of Practitioners of Advertising (IPA) event on 11th July, where we’ll delve deeper into Work.Rest.Play. as part of the Touchpoints 2024 launch. For those unable to attend in person, sign up for the virtual event here. Brands and clients, seize this opportunity to gain an unfair competitive advantage through our enhanced audience understanding.
For media inquiries, contact Oliver Bertwistle (Planning Director)
Email: [email protected]
“With evermore research supporting the hypothesis behind our Work.Rest.Play. planning framework, our focus is on understanding audiences at an unprecedented level from a media planning perspective. WRPLive introduces a bespoke toolset that is completely unique within the industry, enhancing our ability to truly connect with audiences on a deeper level and bring Work.Rest.Play. to life through the full marketing funnel.”
About All Response Media: All Response Media is a data-driven media agency with nearly three decades of expertise and is the largest dedicated customer acquisition buying point in the EU. With client partners ranging across a vast selection of market sectors, we provide industry-leading media performance to a growing global client partner base. We turn data into actionable insights, ensuring your ad spend goes the extra mile.
