ITV’s Love Island team is to interact with its Reddit community page in a unique sponsorship deal, as Reddit has been announced as the official fan partner for the eighth series. The partnership highlights Reddit as “the place for fans to come together, discuss their favourite Islanders and have a voice behind the unfolding moments throughout […]
Archives for May 2022
IMDb TV streaming service rebrands as Amazon Freevee
Amazon has announced that its ad-supported streaming service, IMDb TV, will be rebranded as Amazon Freevee from April 27th this year. Originally launched as Freedive in 2019, IMDb TV has already grown dramatically, with big plans to increase its original content by 70% this year and add new titles each month. As cutting down on […]
When high reach of younger viewers is the goal, BVOD should be a serious consideration
Research from ThinkBox revealing TV viewing trends, shows that BVOD is becoming increasingly important when reaching younger audiences at scale. BVOD delivers on reach Breaking down TV into linear and streamed content reveals the increasingly significant role of BVOD for reaching younger demographics. According to ThinkBox, the most cost-effective way to maximise 1+ reach of […]
