We spend hours poring over results, gathering copious amounts of insights and making recommendations for optimisations to further improve your performance. As much as you know about your own campaign, ask yourself this…. how much do you know about your competitors and the current market? At All Response Media, not only do we provide an […]
TV sponsorship – the new performance channel
Over the last decade, opportunities under the umbrella of TV sponsorship have moved forward significantly. When previously these broadcast partnerships were solely for those high impacting, flagship programmes such as Britain’s Got Talent and X Factor, brands now have an opportunity to sponsor almost anything they want from exclusive programmes, preferred time-bands or days of […]
Programmatic Growth Plummets in wake of GDPR
The enforcement of GDPR (General Data Protection Regulations) on 25th May has caused a tailspin in the online data world, predominantly that of media. GDPR states that a user’s data can only be used if they have given a company explicit permission. For companies that aren’t compliant, the result may be a €20 million fine, […]
Microsoft ‘Audience Ads’ announced at Bing Partner Summit
During the Bing Partner Summit last week, Microsoft announced their new audience network, ‘Audience Ads’ bringing together several new elements that previously weren’t available on Bing’s Audience Network. These new elements available extend to; the Microsoft audience graph, Bing search-intent signals and Microsoft’s AI capabilities. In addition to these new elements, advertisers will also be […]
Sky AdSmart: What is it and should we be using it?
By the end of 2017, Sky AdSmart had reached a couple of landmarks: Clydesdale bank became the 10,000th campaign launched and, in total, over 5 billion impressions had been delivered on the platform. Every 2 days a new or lapsed TV advertiser selects AdSmart as their platform of choice. Launched in 2014, the platform enables […]
Accelerated Mobile Pages (AMP) being taken beyond posts to stories format
A quick recap on what AMP is: Google’s Accelerated Mobile Pages project which “does what it says on the tin”, accelerates mobile page loading times of articles on news sites, recipes and other text-heavy content. With the success of AMP (although it’s a format that is not loved by all), Google is taking AMP beyond […]