The current emphasis on climate change within advertising is significant, with COP26 concluding its strategies, and the pandemic arguably bringing wider focus on a better, healthier world (Source: BBC). Although it’s been a pressing issue for some time, sustainability is now at the top of the agenda for many advertisers and brands. Sustainability hasn’t left people’s minds, despite the uncertainties and financial insecurities caused by Covid-19. In fact, 82% […]
Protected: How are advertisers tackling effectiveness measurement?
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Visit Orlando launch ‘Unbelievably Real’
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20 Years and Counting: The Evolution of Google
For those who like their stats and landmarks, we’re now up to and beyond 20 years of a world with Google in our lives. The exact date the company was founded is up for debate, but you can either choose to celebrate the 4th September, when Google Inc was incorporated, or 27th September, when the […]