Marketers have allegedly been facing an effectiveness ‘crisis’ – which would suggest that the ability to sell through advertising whilst driving long-lasting profit, has been declining. However, new data confirms that this is not the case, and ROI from online advertising has been increasing for the past five years. Short-termism and creative effectiveness The Crisis […]
Companies that fail to demonstrate a sustainable initiative could be losing interest amongst Gen Z’s, according to research by student marketing platform Student Beans. Sustainability remains in people’s minds despite the uncertainties and financial insecurities caused by Covid-19 with 82% of consumers agreeing that issues around sustainability are in fact more top of mind now than before […]
FEATURED READS Marketing effectiveness in the digital era Could combining OOH and mobile be the way to go? Demand generation for start-ups Contact us to see how we can use our unique capabilities to maximise your sales and drive the growth of your online and offline campaigns like no other agency.
Aldi has been crowned 2021’s most effective Christmas ad by UK consumers. The TV campaign featured England striker Marcus Rashford alongside Kevin the Carrot in a new take on Dickens’ (in this case, “Chickens”) ‘A Christmas Carol’. Kevin the Carrot has featured in six of Aldi’s Christmas ads to date, with 2020’s ad campaign quickly […]
With the Christmas period closing in, some major advertisers like Marks & Spencer, Boots and Centrepoint have been experimenting with the benefits of QR codes. Advertisers tapping into QR codes during retail peak period comes as no surprise – as they provide a way of converting (and tracking) offline engagements to online conversions. A QR code can take a TV viewer directly to an online […]
The approach advertisers decide to take towards Black Friday, Cyber Week and Christmas campaigns can make or break the year. In 2020, we took different campaign approaches for Shark and My M&Ms, with both campaigns providing key learnings for 2021. So, what should brands look to include or tweak in preparation for 2021’s retail peak […]