Aldi has been crowned 2021’s most effective Christmas ad by UK consumers. The TV campaign featured England striker Marcus Rashford alongside Kevin the Carrot in a new take on Dickens’ (in this case, “Chickens”) ‘A Christmas Carol’. Kevin the Carrot has featured in six of Aldi’s Christmas ads to date, with 2020’s ad campaign quickly […]
QR codes in TV advertising: the next big thing?
With the Christmas period closing in, some major advertisers like Marks & Spencer, Boots and Centrepoint have been experimenting with the benefits of QR codes. Advertisers tapping into QR codes during retail peak period comes as no surprise – as they provide a way of converting (and tracking) offline engagements to online conversions. A QR code can take a TV viewer directly to an online […]
5 Things advertisers should consider before Black Friday
The approach advertisers decide to take towards Black Friday, Cyber Week and Christmas campaigns can make or break the year. In 2020, we took different campaign approaches for Shark and My M&Ms, with both campaigns providing key learnings for 2021. So, what should brands look to include or tweak in preparation for 2021’s retail peak […]
The influence of sustainable advertising
The current emphasis on climate change within advertising is significant, with COP26 concluding its strategies, and the pandemic arguably bringing wider focus on a better, healthier world (Source: BBC). Although it’s been a pressing issue for some time, sustainability is now at the top of the agenda for many advertisers and brands. Sustainability hasn’t left people’s minds, despite the uncertainties and financial insecurities caused by Covid-19. In fact, 82% […]
Protected: How are advertisers tackling effectiveness measurement?
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