Last year, Johnston Press signed up – some say naively – Sky AdSmart to their bank of local advertisers. The deal is now under review as the regional newspaper publisher fears it is losing customers to the broadcast giant. Ashley Highfield, the Chief Executive of Johnston Press, said: “I think it is one of those […]
Why should I care about dashboards?
At ARM we record a lot of data – it’s at the heart of every media decision we make and puts us in a position to find hidden insights that can greatly influence strategic directions. However, at the risk of reiterating a modern-day cliché, simply possessing a huge bank of numbers is not enough, being […]
Cannes ‘light bulb moment’ is embarrassment to the industry
Judges at the inaugural Cannes Lions festival proudly declared that in 2016, they shall be specifically looking to reward entries which actually worked. No more handing out of rosettes to the fattest or the best looking pigs – this year they wanted to taste the bacon, or at least see how much it sold for. […]
Getting the most out of my data!
There is a clear challenge occurring within the current media mix, which typically comes down to the large number of touch points a typical customer will interact with before making their final purchase. Current standard attribution models are able to show the key points within the customer journey; for example, the first interaction which started […]
BARB’s Project Dovetail: The new gold standard?
Earlier this week, the launch of the second phase of Project Dovetail was announced by BARB, the UK’s television ratings reporting organisation. The first phase of Dovetail saw the integration of VoD and online viewing figures into BARB’s standard ratings, but was found to have relatively limited scope as it was device, not user, centric. […]