The pressure caused by the cost of living, combined with Christmas, and the World Cup is making for an interesting last quarter of the year to say the very least. It’s unlikely the UK consumer will maintain the same Christmas shopping routine this year. At the moment, only one in fourteen people say that they […]
Digital
How to stay on top of the YouTube search algorithm
New TGI data reveals that the majority of social media users associate YouTube with being more entertaining, inspiring, and trustworthy in comparison to other major online channels. But how much of YouTube’s content is a result of its complex algorithm? What social media users associate with the following websites (by %): With fans likely to turn […]
How can TV advertisers prepare for Black Friday 2022?
With Black Friday and the World Cup games setting the stage for a crowded ad space, we expect many TV advertisers to compete for consumer attention in the run up to the festive season. Businesses will need to look for clever ways to stand out and drive efficiency for share of voice during the ‘golden […]
3 things to do if negatively impacted by Google update
Google has introduced a ‘helpful content update’ – but how could this impact your site? Google’s latest algorithm update aims to crack down on clickbait written for higher search rankings. The update is sitewide, meaning it has the potential to affect all pages. What will change? Google is constantly working to improve the way it […]
Can connected TV drive retail success?
As media consumption habits evolve, retailers must decide how quickly to test emerging channels, and how much budget to allocate to strike the balance between ROI and learning for the future. Connected TV (CTV) delivers streamed content through apps to internet-enabled TVs. These services, as far as the viewer is concerned, are similar to […]
Are TV and digital advertisers underspending?
Nielsen recently released its first annual global report (insights here), finding that most advertisers are underspending when it comes to their media plans. The report suggests that media spend should be between 1% and 9% of revenue to stay competitive, whereas the average brand invests 3.8.% of its revenue on advertising. Whilst it’s not uncommon for […]
