Google searches have become more specific, and it could be helping brands to spot early intent. Search insights are invaluable indicators of what users are thinking and how they are behaving. From an SEO perspective, understanding search intent can help to not only meet consumer needs, but reach the right users at the right time. […]
Digital
BrightonSEO: Key learnings for search advertisers
Since the first brightonSEO conference in 2010, it has quickly become one of the most attended and respected search conferences in the world. It’s a chance for SEOs to meet up and connect with like-minded people, and to share knowledge, tips and work to overcome any key challenges within the industry. Key SEO topics that […]
How does the cost of living impact Christmas spending?
The pressure caused by the cost of living, combined with Christmas, and the World Cup is making for an interesting last quarter of the year to say the very least. It’s unlikely the UK consumer will maintain the same Christmas shopping routine this year. At the moment, only one in fourteen people say that they […]
How to stay on top of the YouTube search algorithm
New TGI data reveals that the majority of social media users associate YouTube with being more entertaining, inspiring, and trustworthy in comparison to other major online channels. But how much of YouTube’s content is a result of its complex algorithm? What social media users associate with the following websites (by %): With fans likely to turn […]
How can TV advertisers prepare for Black Friday 2022?
With Black Friday and the World Cup games setting the stage for a crowded ad space, we expect many TV advertisers to compete for consumer attention in the run up to the festive season. Businesses will need to look for clever ways to stand out and drive efficiency for share of voice during the ‘golden […]
3 things to do if negatively impacted by Google update
Google has introduced a ‘helpful content update’ – but how could this impact your site? Google’s latest algorithm update aims to crack down on clickbait written for higher search rankings. The update is sitewide, meaning it has the potential to affect all pages. What will change? Google is constantly working to improve the way it […]
