In online display advertising, publishers used to utilise their ad inventory for direct and network deals first and then release their unsold/unused impressions to ad exchanges to be bid on programmatically. Then in 2010, Google’s DoubleClick Ad Exchange released ‘Dynamic Allocation’ which allowed publishers to accept programmatic bids in competition with their direct deals, which […]
Digital
The evolution of Twitter and the effect on brands
Twitter currently takes 23 characters off your 140 limit for posting multimedia such as video, photos and URLs. Once this is combined with hashtags or emojis it doesn’t leave much room for getting your message across and/or promoting a product. The micro-blogging site have now announced changes that will be implemented in the coming months […]
Is adblocking the threat many fear it is?
The makers of Adblock Plus claim that their software is being used on more than 100 million devices around the world. Is this something that should concern us? Sources speculate that by the end of 2016, there will be over 6.4 billion connected ‘things’ in the world, which is a 30% year-on-year increase. Adblocking sounds […]
WhatsApp launches desktop app
WhatsApp has finally fixed perhaps its most glaring problem and released an official app for desktop. They previously had the functionality for users to log into their WhatsApp account via a web programme, however this lacked features like video/picture messaging – meaning that only 30% of all users actually utilised the web platform. WhatsApp said […]
Getting the most out of my data!
There is a clear challenge occurring within the current media mix, which typically comes down to the large number of touch points a typical customer will interact with before making their final purchase. Current standard attribution models are able to show the key points within the customer journey; for example, the first interaction which started […]
World Password Day
Yesterday was World Password Day (yes, it really exists) and it is all about creating awareness for online password security. Each person has various ways of managing passwords but it is scary how many use passwords that are easy to guess. Here are some stats for you: In the past year, 2 in 5 people […]