The GDPR provides explicit rights to the data subject (the individual) under the following sections: 1. Rights of Access Under Article 15 of the GDPR, all data subjects are given the rights to subject access requests. This allows the individual to access the personal information held on them. Although, if multiple requests are made and […]
GDPR
How to minimise data protections risks when using AI
Last week, we discussed the potential impact of the EU’s Artificial Intelligence Act on the marketing industry. This week, we’ll be taking a closer look at: AI-driven audience targeting and the GDPR Data protection impact assessments AI-driven audience targeting AI-driven contextual targeting can allow businesses and marketers to uncover granular consumer interests and take […]
4 key aspects of the Artificial Intelligence Act
The development of modern-day technology has helped the digital industry achieve new means of processing data that wouldn’t have been possible a few years ago, and the global establishment of AI heavily reflects this. AI can be defined as the simulation of human intelligence processes by machines, especially computer systems. With this technology, comes […]
GDPR lawful basis for processing
It is crucial to protect all customers when processing their personal data, which is why the GDPR has issued six bases to rely upon. For businesses, three main elements are consent, legal obligation, and legitimate interest of the individual. Nathan OnojeghuoData Protection Executive 1. Consent As well providing protection, the GDPR also enables individuals to […]
3 marketing methods under the GDPR & PECR
What are the PECR? The Privacy and Electronic Communications Regulations give individuals specific privacy rights in relation to electronic communications, this includes: Marketing calls, emails and text messages Cookies Traffic and location data, itemised billing, line identification, and directory listings. How does this fit with the UK GDPR? The UK GDPR sits alongside PECR, meaning the […]
How to manage cookies online according to the GDPR
Whilst third-party cookies are still allowed by default, it is important that individuals’ rights are respected when tracking site visits. “The use of data monitoring is subject to regulations of the GDPR. Compliance when using cookies online can still currently be identified through the cookie policy, the cookie banner, and the privacy policy of a […]
