Continued testing of new advertising opportunities is key to a brand’s growth. With the media world constantly diversifying, the volume of testing opportunities available has expanded into the thousands. When every media owner is touting their offering as the best, how do you quickly narrow down which tests to prioritize? To do this, we need […]
Radio
The UK audio landscape in 2020 and the opportunities presented to advertisers
Digital audio consumption is growing in the UK and even though traditional broadcast radio still dominates in terms of overall market share, digital audio is increasing. The rise in digital audio is partly driven by new inventory supplies such as podcasts, devices such as home assistants, and new ad formats and products, which has led […]
What Bauer’s recent radio acquisitions mean for brands
In a break from all the COVID-19 pandemic news, it was announced last week that the ‘hold separate’ order issued last year by the Competitions and Markets Authority (CMA) on Bauer’s acquisition of around 50 radio station licenses had been lifted. The order was actually issued a month after the CMA cleared the purchases subject […]
What is RAJAR and is it up to the job?
RAJAR (Radio Joint Audience Research) is the radio industry’s official audience measurement survey. It is jointly owned by the BBC and the Radiocentre on behalf of the commercial sector, and it is the basis on which all radio trading is based. With the latest survey showing the industry to be in rude health, we thought […]
