This month, we assess three prominent loan advertisers. In addition to 118 118 Money, we also analysed TV ads from Sunny and Amigo Loans. Since the 192 replacement boom died down (remember how many 118 variations there were? How soon we forget), 118 118 has pivoted into medium-term loans, but has kept its two exasperating […]
TV Campaigns Analysed
Paddy Power: Educating audiences with comedy
The Creative Paddy Power, famed for producing edgy, offensive and sometimes hilarious adverts has produced a new set of spots. These ads feature Paddy Power’s ‘head of complaints’ led by comedian Kayvan Novak of Fonejacker and Facejacker fame. In this spot, a nutty pianist calls the head of complaints as he struggles to bet in-play […]
British Heart Foundation: Is a brand campaign the way to go?
The British Heart Foundation ad is engaging, and has a powerfully emotive theme; a young father dying, leaving a wife and family. Whilst the opening narrative is clear, the scene before the end card is confusing. Who is in the room? It feels as though the boy is just finding out that his father has […]
Oxfam: Film4 a strange choice
Oxfam crisis appeals are emotive and always emphasise a sense of urgency. Filmed with a news story feel, the presenter summarises the work that they’re doing within the first 10 seconds. This acts as a hook to the audience, who become engaged and interested to see what the ‘life saving supplies’ are, and why they […]
23andMe: Is TV ad success in their DNA?
Launching on TV in December 2014, 23andMe have brought to market their unique DNA testing kit and have been on TV ever since, including an agency switch a year ago. With a cost-per-website visit figure of £4.53 over the last 12 months, they achieve the best results out of all the advertisers covered in this […]
Diet Chef: Do the numbers add up?
Diet Chef’s 2016 offering focuses on numbers, calories to be precise, in a conceptual manner as we follow the journey of a teacher who is relieved at leaving the counting of calories to the experts. In terms of product display, Diet Chef takes a leaf out of Tim Allen’s book from Home Improvements, or more […]