The British Heart Foundation ad is engaging, and has a powerfully emotive theme; a young father dying, leaving a wife and family. Whilst the opening narrative is clear, the scene before the end card is confusing. Who is in the room? It feels as though the boy is just finding out that his father has […]
TV Campaigns Analysed
23andMe: Is TV ad success in their DNA?
Launching on TV in December 2014, 23andMe have brought to market their unique DNA testing kit and have been on TV ever since, including an agency switch a year ago. With a cost-per-website visit figure of £4.53 over the last 12 months, they achieve the best results out of all the advertisers covered in this […]
Diet Chef: Do the numbers add up?
Diet Chef’s 2016 offering focuses on numbers, calories to be precise, in a conceptual manner as we follow the journey of a teacher who is relieved at leaving the counting of calories to the experts. In terms of product display, Diet Chef takes a leaf out of Tim Allen’s book from Home Improvements, or more […]
Weight Watchers: Even if it’s broke, don’t fix it!
The Weight Watchers ad illustrates the life of a busy mother; cooking, shopping, walking the dog, getting the kids ready etc. It’s hectic! Appropriately then, the voiceover describes an ‘easier way to help you live healthily’ via their new app, which makes a couple of fleeting appearances. Living well on-the-go is achievable and they have […]