The use of celebrities in marketing is no new concept, with famous faces being used to help promote brands since the start of advertising. In the last couple of years however, the success of celebrity marketing has been questioned, particularly amongst brands targeting millennials. Thus, leaving brands with a potentially high risk and high cost […]
TV
TV ad lengths and how they affect your campaigns
There’s a variety of second lengths we can utilise for TV creatives, each with their own advantages. Let’s explore a selection of the options available to advertisers for some second length inspiration. 30 seconds The traditional and industry standard length, and what all cost per thousand (CPTs) figures work towards. There is no additional cost […]
Advertisers: Have you considered the Irish TV Market?
TV remains the most powerful medium for brands looking to get their message out, and if your product or service is available to customers in the Republic of Ireland, Irish TV can add many benefits to your overall marketing mix. Additional reach, a higher share of voice and more accessible peak programme buying are just […]
BARB reports multiple screen TV figures for the first time
BARB, the official source of UK television viewing figures, has for the first time started reporting the number of people watching programmes across four different screen types. From the 25th September 2018, BARB is producing daily viewing figures, which break down the number of people watching programmes on TV sets, tablets, PCs and smartphones. BARB […]
TV sponsorship – the new performance channel
Over the last decade, opportunities under the umbrella of TV sponsorship have moved forward significantly. When previously these broadcast partnerships were solely for those high impacting, flagship programmes such as Britain’s Got Talent and X Factor, brands now have an opportunity to sponsor almost anything they want from exclusive programmes, preferred time-bands or days of […]
The BVOD challenge
Last month, media agencies from across the UK congregated in both London and Manchester for the Bigger Picture event where for the first time, Sky, ITV and Channel 4 came together to present a collective sell for broadcaster video on demand (BVOD). The “big 3” collectively presented two studies that utilised a combined data set […]
