Spend on TV sponsorship has been steadily growing – especially amongst traditional direct response (DR) advertisers – at an average increase of over 8% per year. This can be put down to the relaxation of the sponsorship rules concerning signposting (ie website calls to action), but the reality is that the proliferation of opportunities around […]
TV
‘Do the right thing’ give Google your TV budget
Google, as part of holding company Alphabet, recently reworked their ‘Don’t Be Evil’ tagline to the equally as snappy ‘Do the Right Thing’. You can’t beat a good mantra after all! So when their latest report attacked the effectiveness of TV ads, calling on advertisers to massively increase spend on their YouTube product, we must […]
The million pound C4 win
After seeing London hit by a blizzard (OK, a very light dusting) in late April, it’s safe to say we’re all eagerly awaiting the beautiful British Summertime that seems to have arrived this week as we dive into May. The quintessential British summer brings BBQs, strawberries and cream, seaside trips with an ice-cream or two […]
Live TV still key in the Dutch viewing ecosystem
First of all, Fijne Koningsdag! Or Happy King’s Day, for last week. For those not familiar with King’s Day, it is a national holiday in the Netherlands to celebrate the King’s birthday. People don their orange apparel and take to the streets to sell their unwanted belongings. SPOT, the Dutch marketing centre for TV advertising, […]
Sky Kids App
Earlier this month, Sky launched a new app specifically aimed at kids aged 3 to 9, cleverly named the Sky Kids App. Free to Sky customers, it offers a fun and safe way for pre-schoolers to nine year olds to enjoy a huge host of programming, not just from the Sky Media family. For example, […]
TV remains dominant during the rise and rise of Netflix
In excess of 5 million households were subscribed to Netflix by the end of 2015, meaning almost a fifth of the population are now using the subscription video-on-demand (SVOD) service. With a reputation for producing and serving high quality original television and film content – House of Cards, Narcos and Beasts of No Nation, to name […]